5 Tips to Building Great Web Analytics Vendor Relationship

I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationships.
One of the discussions missing from many conferences relating to analytics is how clients build or maintain the relationships, and help web analytics vendors help client’s business to gain more value out of the vendor’s service.

#1) [...]

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Mobile Analytics is Very Unique and Different from Website Analytics

I covered briefly on mobile analytics in my previous post , but I thought I give it a different view on how we should approach thinking mobile analytics.

I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. [...]

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Getting Ready for Mobile Site or Apps Analytics

What are the key things should we take into consideration when measuring mobile platforms and the user behaviors.

Not all companies may have mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast the mobile segment is growing, perhaps Month-over-Month or Year-over-Year. Traffic [...]

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Digital Data in Marketing Mix Modeling

There are many businesses where majority of the sales are driven offline, but significant marketing dollars may be spent on online marketing. The key marketing questions that arises that many people struggles to answer are:

How much should you spend and allocate your marketing dollars to what ad channels? What does a success looks like [...]

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Usability Analysis to Improve User Experience

The field of User Experience (UX) is a very interesting field incorporating various aspects of studies including psychology, anthropology, sociology, computer science, graphic design, industrial design, cognitive science, etc. It is far more deep and complicated than my brief description, but here are the typical outputs from UX practices (via Wikipedia).

Site Audit
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