Planning for Tag Management System TMS Implementation

Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth.  A lot of companies have deployed TMS, and if not, many are probably planning TMS as part of their digital analytics capabilities roadmap.  As of this writing, I have evaluated few vendors through a POC (proof [...]

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How to use heatmap studies to build good hypothesis and increase task completions

Heatmaps could be a very useful tool in understanding how your website visitors are behaving. Typically, the heatmap provides the mouse movements or even the popular area where consumers click (confetti or click heatmap).  In advanced tools like enterprise level solution like ClickTale or other turn key solutions like CrazyEgg or MouseFlow will allow a [...]

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Important planning process and methodology for A/B testing

While starting my journey on A/B testing, I’ve learned a lot of various points that I’d like to share.
First thing to really think about prior to setting up a test is obviously to really understand what is the goal or outcome that you want to improve. (For example, common goal is order completion, [...]

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What is distracting your customers from your website

This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting customers to get to what they want from your website.

I like how at the end it ends at a 404 error page.  Although I haven’t experienced reaching 404 error page during my [...]

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Digital Analytics Roadmap 2013

Recently, I’ve checked out my digital analytics roadmap I built a while back at work, and thought I’d gave a check to see where I/we were on that roadmap.  It is also a good idea to reevaluate the roadmap and assess rather it reflects current industry trend, company ‘s marketing metrics adoption maturity, etc.  Usually, department or [...]

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