👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I have over 20 years of experience working with data, most of which I've spent in marketing. I've worked in a lot of different industries, like financial securities, consumer electronics, and marketing agencies.

As a data expert in marketing, I understand how to analyze data to bring out insights that can help businesses move forward. I also know a lot about online marketing strategies and the application of tools.

My goal is to share my professional experience and views in order to help marketers who want to get started with data-driven marketing, and make progress in their own businesses.

I hope that by doing this, I can continue learning and improve so that I can better help others.

-- Kris | Follow me at @zoommetrix


Recent Posts

Knowing When to Let Go: A Tough But Essential Act for Agencies Members Public

In the intricate organism of a business, the decision to part ways with an employee can be equated to critical surgery. It's not a process one undertakes lightly, but when the company's health is at stake, it is sometimes necessary. This detailed guide is for heart-led

Kris
Kris
Building An Agency

Hiring and Training Staff for Your Agency's Success Members Public

The bedrock of any thriving venture, whether a burgeoning startup or an established firm, lies within the team that drives it forward. Team building, from the initial scouting of talent to the fine-tuning of skill sets, is as crucial as any business tactic. In this comprehensive exploration, we'll

Kris
Kris
Building An Agency

Guide to Crafting Your Agency's Plan and Strategy Members Public

In the hustle and bustle of agency life, navigating without a roadmap is akin to sailing on the open sea without a compass. Sure, there's a sense of adventure, but the risks are enormously tangible. Crafting a business plan and strategy is your handshake with the future; it&

Kris
Kris
Building An Agency

Setting Goals and Objectives for Your Agency Members Public

In the fast-paced world of marketing and digital services, success is often measured by the ability to adapt, grow, and lead. But how do you steer your agency toward such triumphs? The compass of clarity lies in setting robust goals and objectives. This strategic pillar not only provides direction but

Kris
Kris
Building An Agency

Identifying your target market and competition for your agency Members Public

In the bustling marketplace where small businesses and entrepreneurs battle for consumer attention, the difference between thriving and treading water often lies in understanding your market and knowing your competition inside out. But it's one thing to recognize the importance of this foundational strategy and another to execute

Kris
Kris
Building An Agency