Through the use of web analytics, you can benefit from the process of collecting, collating, and analyzing a website’s activity. Web analytics measures what aspects of a website are working succesfully towards a particular business objective.
There are many visitor data that could be collected. Such data are “Page View”, “HIT”, “Visit”, “Unique visitor”, “Repeat Visitor”, “New Visitor”, etc. These metrics can be used to extrapolate some very complex behaviors.
Analytics solutions would utilize the collected data to measure if a predefined action is fulfilled by a visitor. Sush fulfillment by a visitor is called “Conversion”. Conversions can be defined in various way depending on your website’s objective.
Typical conversion would be:
Understanding the website traffic data would be the key to understanding your visitor behavior, and eventually helps an ecommerce owner to improve their online business.