I would like to say thanks to those who completed the 4Q Iperceptions survey that I've implemented on this site in August '08.
So far, there were 27 users who have completed the survey that asked:
1. Based on today's visit, how would you rate your site experience overall?
2. Which of the following best describes the primary purpose of your visit?
3. Were you able to complete the purpose of your visit today?
4. What do you value most about the [company] website? (asked when answered yes on Q3)
5. Please tell us why you were not able to fully complete the purpose of your visit today? (asked when answered yes on Q3)
The results that came out this survey was very insightful and powerful. I was able to get better insight to the qualitative aspect on how this site is performing beyond numbers from Google Analytics.
Here is what I felt after using this wonderful tool.
1) I was glad to see the overall satisfaction score in the Green. Fu~.
2) Avinash is right, there are people out there who care, and are willing to give feedbacks.
3) User comments were a bit hard to find, because you need to click on the underlined %s, but it was one of the most powerful part of this survey, which is hearing users' raw comments. (I recommend downloading the csv file to see the comments in better view)
4) I've learned that my readers were happy with the content on my site, but it seems like a lot of them are looking for research related content. I guess I need to be more conscious about that aspect of needs, and potentially share more data centrics research. I'll do my best!!
5) I was surprise to find quite a few users selecting "Ask an expert" for their primary purpose of visit, but I have to say my site is not doing well in providing a clear communication path to myself (I only get few direct contact...).
6) Although we can set the survey's invitation rate, it'll be nice to have a setting so that the survey (participate in survey yes/no) would show up after a user visit the second page. This probably has to do with usability more than any other reason.
7) One thing I would recommend is to increase the time range of downloadable CSV file. Since we're able to select 7days to 6 months worth of data in the report, it'll be nice to have an option to download 6months worth of data in one CSV file as well.
Overall, I am very happy with this service, I think the implementation was strait forward (copy and paste the javascript code), and it was very simple to get an insight to your user satisfaction score including their comments. I highly recommend this service to anyone who is running a site or blog, and obtain an eye opening results.
Note: You can control the rate of invitation, and control the looks of the survey as well.
Here is the actual visual of my 4Q Iperceptions result:
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