Currently viewing the category: "Traffic Analysis"

How to use heatmap studies to build good hypothesis and increase task completions

Heatmaps could be a very useful tool in understanding how your website visitors are behaving. Typically, the heatmap provides the mouse movements or even the popular area where consumers click (confetti or click heatmap).  In advanced tools like enterprise level solution like ClickTale or other turn key solutions like CrazyEgg or MouseFlow will allow a [...]

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What is distracting your customers from your website

This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting customers to get to what they want from your website.

I like how at the end it ends at a 404 error page.  Although I haven’t experienced reaching 404 error page during my [...]

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Segmentation Analysis Making Sense of Initial Event to Ultimate Outcome

I love segmentation analysis. It gives a deeper understanding about the consumer behaviors and the true value of marketing efforts. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers or managements love.

People running online business knows many marketing efforts don’t immediately tie to [...]

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Tracking interactions on site and what to plan

I come across many requests on vanity metrics, this is probably not surprising for many digital analytics analysts.
Traffic to site, number of clicks to this links, video view, etc. Yes, all of those data are important if the goal is to widen the funnel, but at the end of the day these traffic [...]

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Methodology to set the target for bounce rate to improve consumer experience

I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits / entry visits). In other words, it measures on those people who entered the page directly, what percentage of them would [...]

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