ZoomMetrix.com
Currently viewing the category:
"Traffic Analysis"
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationships.
One of the discussions missing from many conferences relating to analytics is how clients build or maintain the relationships, and help web analytics vendors help client’s business to gain more value out of the vendor’s service.
#1) [...]
There are many businesses where majority of the sales are driven offline, but significant marketing dollars may be spent on online marketing. The key marketing questions that arises that many people struggles to answer are:
How much should you spend and allocate your marketing dollars to what ad channels? What does a success looks like [...]
The field of User Experience (UX) is a very interesting field incorporating various aspects of studies including psychology, anthropology, sociology, computer science, graphic design, industrial design, cognitive science, etc. It is far more deep and complicated than my brief description, but here are the typical outputs from UX practices (via Wikipedia).
Site Audit
[...]
Segmentation is a common practice we do as a web analyst, and I’m sure you use it a lot when you dive deep into the data to measure the business performance.
Segmentation really makes measuring things online really fun. In this post I’d like to particularly highlight web site specific feature ROI. Assuming that common [...]
The fun part of being an analyst is being able to work with data, and give insights and recommendations to the key stakeholders to drive business forward. The majority of the business participating in eCommerce are very likely expecting the analyst to come up with things that are ‘Working’ and things that are ‘NOT Working’.
[...]
Search
Info | Connect
Ads
Email Sign Up
Recent Posts
- 5 Tips to Building Great Web Analytics Vendor Relationship
- Mobile Analytics is Very Unique and Different from Website Analytics
- Getting Ready for Mobile Site or Apps Analytics
- Digital Data in Marketing Mix Modeling
- Usability Analysis to Improve User Experience
- Google Analytics Multi Conversion Funnel Report
- Focus on insights – Rapid BI deployment of analytics reports
- Integrating Web Analytics Data with Social Profile Data
- Role of Web Analytics Analysts and Expectations
- Measuring and Reporting Paid Owned Earned Media
Tags
Action Analysis analytics Bounce Content conversion goal Google Google Analytics Improve Increase Keywords KPI Landing measure metrics New Opportunities optimization Optimize outcome Page Qualified Visitors Rate reporting satisfaction Search Segment Segmentation Segmentations SEM SEO Site Social Media strategies tagging Terms Tracking Traffic Understand Value visitors Visits Web web analytics
