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Obviously, companies are trying to increase customer loyalty by providing great services, support, and care. From a corporate web site’s perspective, there are 3 main goals to achieve in increasing customer loyalty.
Just applying simple segmentation to high level data like visits, page views, and average time on site, can give you some very high level, but very insightful data to initiate of some more data diving.
When a business owns an e-commerce site and deals with web analytics, we (web analysts) need be mindful of the key points that support and complete the e-commerce service. Allow me to share you my idea around three web analytics action and measurement points
Here are some ideas that I think web analytics metrics can help you decide rather to tackle remarketing with email or not. Idea is to understand where your site stands in terms of data, and gain a better sense of expectations from re-marketing.
The best way to create an effective executive dashboard, following points should be taken into consideration:
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