Here are some scenarios I would like to highlight where web analytics will work very closely with IT/programmers and integrate to drive better web site experience for your customers or site visitors.
The web analytics framework should support you (web analyst), to en light key business people with actionable insights on the desired outcomes to the site objectives. There should be nine main initial points of thinking to help you start analyzing and inspire actions through data.
Being able to segment your site traffic by different dimensions is very important in the world of web analytics. If your web analytics software can’t do that… think twice about it.
Other than Omniture SiteCatalyst, WebTrends, Coremetrics, HBX, and Google Analytics, there are other possible web analytics tools to consider for your web analytics needs.
When launching a site or considering implementing a web analytics trackings, you may want to consider thinking about the following points.
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