Currently viewing the tag: "web analytics"

Tracking interactions on site and what to plan

I come across many requests on vanity metrics, this is probably not surprising for many digital analytics analysts. Traffic to site, number of clicks to this links, video view, etc. Yes, all of those data are important if the goal is to widen the funnel, but at the end of the day these traffic driving [...]

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5 Tips to Building Great Web Analytics Vendor Relationship

I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationships. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the relationships, and help web analytics vendors help client’s business to gain more value out of the vendor’s service. #1) Treat [...]

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Social CRM and Web Analytics What to Think About

Corporate and e-commerce sites sell products and services by providing information, and have the prospects register, so called “closed world”. Through various social network services, information are much more open and connected across the digital space now. This new “open world” is the new standard, and businesses are trying to figure out how to integrate [...]

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Changing the way you think speak web site analytics

As many companies add different roles, invest in educating web analytics to power users, it is absolutely important to get in control and start to be aware, and change to speak think beyond web site analytics.

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Small Things You Can Do To Do More and Add Value

It is important for analyst to strike a balance between the reality and stepping up the underlying data for the business. Here are some ideas from me that I’ve used in the past to add more data points for insightful analysis.

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