Currently viewing the tag: "VOC"

Using visitor goal, department goal, and analytics in optimization planning

I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization practice are aware that great test results [...]

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User Satisfaction from Navigation, Design, Content | Learnings and Actions

The survey firm utilized the ACSI (American Consumer Satisfaction Index) which is a method developed by University of Michigan to measure consumer satisfaction. Although the new site scored higher than the old site, it was really interesting to look at what aspect of the new site contributed higher score.

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Measure User Satisfaction with Web Analytics | 4Q iPerception

Apart from behavior analysis, today’s interest goes beyond what visitors have done on the site, but answering the question of user satisfaction becomes even more prominent.

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