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Currently viewing the tag: "visitors"
Looking at new vs. returning visitors and segmenting its metrics will give you great insights to which type of visitors are more engaged with your site.
New visitors for blog site or contents, the bounce rate tends to be higher than the typical non-blog sections.
This is a great view to show what keywords visitors are using to come to the site and understand which keywords generate traffic. Additionally, the pages per visit will show you if your content provided to those visitors who used the keywords to enter the site, generated interests to view other pages.
Following metrics and KPI are some examples defined web analytics association’s definitions document.
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