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The results that came out this survey was very insightful and powerful. I was able to get better insight to the qualitative aspect on how this site is performing beyond numbers from Google Analytics.
Another user experience optimization point that is significant in optimizing using web analytics is the accessibility of the key pages or site sections.
The Google Analytics’ user defined report allows analyst to compare visitors from segments that you have defined. You can define these segments by calling a line of code/function in your web page.
Using link analysis in your web analytics application allows you to perform some powerful site optimization to improve user experience.
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