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Common metrics used to identify markets or DMA (designated market area) for advertising and understand where business should allocate the budget to reach the target audience are BDI and CDI. BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population in that area as compared to the sales [...]
t is common for web analysts to report basic web traffic in various reports, but it is very important to add context around the data and analysis. Based on my discussion with many specialists through conferences, I still feel that
Just applying simple segmentation to high level data like visits, page views, and average time on site, can give you some very high level, but very insightful data to initiate of some more data diving.
Another user experience optimization point that is significant in optimizing using web analytics is the accessibility of the key pages or site sections.
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