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Currently viewing the tag: "traffic analysis"
Heatmaps could be a very useful tool in understanding how your website visitors are behaving. Typically, the heatmap provides the mouse movements or even the popular area where consumers click (confetti or click heatmap). In advanced tools like enterprise level solution like ClickTale or other turn key solutions like CrazyEgg or MouseFlow will allow a [...]
You hear a lot about mobile and digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in actual consumer behavior and what companies are [...]
I love segmentation analysis. It gives a deeper understanding about the consumer behaviors and the true value of marketing efforts. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers or managements love. People running online business knows many marketing efforts don’t immediately tie to [...]
One of the most important aspect of web analytics is to measure traffic source to the site. Then traffic source can be broken down in to two types of visitors; new and returning visitors. Is it important to segment your site traffic by the acquisition sources and majority of the site analytics tools should be able to breakdown the new and returning visitors within the reporting timeframe.
The number of visitors is a vague metric when it comes to understanding if your site visitors are qualified or not. Since not all visitors are created equal, how do we determine if your site is getting a qualified traffic to your web site?
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