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It is important for analyst to strike a balance between the reality and stepping up the underlying data for the business. Here are some ideas from me that I’ve used in the past to add more data points for insightful analysis.
Custom report is one powerful way to create a unique report to a specific data needs. Custom report / tagging / parameters have thought me to be more efficient about digging into or tie outcomes to these data.
One of the common things to check what’s working or not is the traffic driven from redirects. It is quite astonishing to know how many redirects could exist, but people forget to manage because it is so easy to create.
Shopping cart is one complicated beast. Some eCommerce sites may have their shopping cart handled by third party applications or vendors, complicating web analytics tagging delivery. Also there are many if and else conditions so web analytics implementation may not handle every little single data capturing instances.
When launching a site or considering implementing a web analytics trackings, you may want to consider thinking about the following points.
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