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Currently viewing the tag: "testing"
Heatmaps could be a very useful tool in understanding how your website visitors are behaving. Typically, the heatmap provides the mouse movements or even the popular area where consumers click (confetti or click heatmap). In advanced tools like enterprise level solution like ClickTale or other turn key solutions like CrazyEgg or MouseFlow will allow a [...]
I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization practice are aware that great test results [...]
Does the landing page has a single focused objective? Pages like home page tend to have all things for all people or addresses various personas. Effective landing page for testing should have a very clear objective, allowing testing to be measured against a very clear single outcome. i.e. sign up, downloads, sales conversion What is [...]
I’ve been playing around with Optimizely to run A/B and multivariate testing. I’d thought I share my experience around this optimization efforts. I came across Optimizely during eMetrics and Conversion summit in San Francisco. I happened to be in the breakout session where Optimizely founder Dan Siroker was presenting. He was the Director of Analytics [...]
Common metrics used to identify markets or DMA (designated market area) for advertising and understand where business should allocate the budget to reach the target audience are BDI and CDI. BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population in that area as compared to the sales [...]
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