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I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits / entry visits). In other words, it measures on those people who entered the page directly, what percentage of them would [...]
Businesses are hungry to know how to make site analytics data into something that is actionable. Actionable could mean differently depending on how you want those data to serve the objective of the site. Some business wants to drive increase in sales, site engagement, awareness, and registrations.
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