Currently viewing the tag: "strategy"

Generating awareness from YouTube and digital strategy expectations

I was at Google’s Think Shopper event at Googleplex, and came to learn new digital tactics and marketing ideas on Google services. One of the thing that caught my attention is YouTube’s changing strategy to support media companies and individuals providing great content. I’m sure we’ve seen YouTube being used in many ways to promote [...]

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Changing the way you think speak web site analytics

As many companies add different roles, invest in educating web analytics to power users, it is absolutely important to get in control and start to be aware, and change to speak think beyond web site analytics.

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Content Strategy Users with NEEDs Vs. WANTs

Needs are strong human desires to fulfill lack of feelings or things. The above NEEDS become WANTS when they are directed to specific objects that might satisfy the need.

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Optimize Content Using Keywords from Search in Google Analytics

There is one method that I favor in taking a holistic look at search keywords performance, and a great point to start off in optimizing your site’s content.

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