Currently viewing the tag: "Segmentation"

Segmentation Analysis Making Sense of Initial Event to Ultimate Outcome

I love segmentation analysis. It gives a deeper understanding about the consumer behaviors and the true value of marketing efforts. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers or managements love. People running online business knows many marketing efforts don’t immediately tie to [...]

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Tracking interactions on site and what to plan

I come across many requests on vanity metrics, this is probably not surprising for many digital analytics analysts. Traffic to site, number of clicks to this links, video view, etc. Yes, all of those data are important if the goal is to widen the funnel, but at the end of the day these traffic driving [...]

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Measuring ROI Using Segmentation

Segmentation is a common practice we do as a web analyst, and I’m sure you use it a lot when you dive deep into the data to measure the business performance. Segmentation really makes measuring things online really fun. In this post I’d like to particularly highlight web site specific feature ROI. Assuming that common [...]

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Adding Context to Your Web Traffic Data

t is common for web analysts to report basic web traffic in various reports, but it is very important to add context around the data and analysis. Based on my discussion with many specialists through conferences, I still feel that

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Basic Segmentations on Data to Start Web Analytics Analysis

Just applying simple segmentation to high level data like visits, page views, and average time on site, can give you some very high level, but very insightful data to initiate of some more data diving.

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