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The ultimate goal for any websites are to convert. I would like to start off by reviewing where to start and take the first step to increase the conversions.
For non-transactional sites, the types of KPI and metrics will vary depending what the objective of the site is. Obviously, for non-transactional sites, you’re probably not looking forward to convert for a higher sales. Some of the typical site objectives could be the following
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Recent Posts
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