Currently viewing the tag: "reporting"

How to identify KPI for a website

A Key Performance Indicator (KPI) is a visual cue that communicates the amount of progress made toward a goal. KPIs should be Actionable. Consider data that are good to know as other metrics supportive to KPIs.

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Reporting Web Metrics From Different Analytics Systems – Part 1

As a web analytics analyst, we would make sure to track and tag any source that we could identify as a campaign. However, when we have the opportunity to track things from mulitiple system, the challenges in reporting arraises during the time to report the results to the business.

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Client expectation from analytics report

As a web analyst, sometime during the project, you would deliver a web analytics/metrics report with necessary key metrics to your counter parties (clients). Apart from the technical part of the report, it is most important to deliver what clients want or expect. I have heard of a case where client thought the report was auto generated by computer (no analysis), and did not want any further web metrics report service.

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Web Analytics Report

Reporting the web metrics data to your end users is an important task in web analytics. Not everyone will have the access to the web analytics software and be able create customized dashboard. When considering the counter party�fs role, you should be able to tailor the web metrics data to fit their interest.

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