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Here are some ideas that I think web analytics metrics can help you decide rather to tackle remarketing with email or not. Idea is to understand where your site stands in terms of data, and gain a better sense of expectations from re-marketing.
There is one method that I favor in taking a holistic look at search keywords performance, and a great point to start off in optimizing your site’s content.
New visitors for blog site or contents, the bounce rate tends to be higher than the typical non-blog sections.
Bounce rate can be calculated from site level and individual page level. According to Google Analytics help, Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
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