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Understanding that there are differences in users’ persona, ways to optimize the ads on search and content network will be different. Let’s breakdown the key differences in optimization strategies for each of these network.
Internal site search could be very insightful when you have users searching for specific content on the site. When analyzing the internal site search, you may want to start laying out following metrics.
Using link analysis in your web analytics application allows you to perform some powerful site optimization to improve user experience.
According to Jakob Nielsen (usability guru), web users are getting more selfish, and leaving a site quickly. Apparently, there are two reasons to a reason this.
Certain keywords are going to perform better. Check out these improvement points, modify the contents, and test it. Continuously improve and optimize to better meet the goal of your site.
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