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Currently viewing the tag: "Objective"
A Key Performance Indicator (KPI) is a visual cue that communicates the amount of progress made toward a goal. KPIs should be Actionable. Consider data that are good to know as other metrics supportive to KPIs.
Businesses are hungry to know how to make site analytics data into something that is actionable. Actionable could mean differently depending on how you want those data to serve the objective of the site. Some business wants to drive increase in sales, site engagement, awareness, and registrations.
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