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Currently viewing the tag: "non-transactional"
Non-transactional websites don’t have transactions on the site making it difficult to understand the value of the goal. I hope this helped you to start thinking about trying to accomplish better decisions
For non-transactional sites, the types of KPI and metrics will vary depending what the objective of the site is. Obviously, for non-transactional sites, you’re probably not looking forward to convert for a higher sales. Some of the typical site objectives could be the following
There are huge difference in measuring transactional website and non-transactional site. Transactional website involves hard dollar signs attached to the web metrics. The conversions are pretty straight forward since you can directly link revenues or number of items sold to web metrics to make actionable decisions. However, in non-transactional website, there are many challenges in defining what is good visitors behavior.
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