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Currently viewing the tag: "metrics"
Just applying simple segmentation to high level data like visits, page views, and average time on site, can give you some very high level, but very insightful data to initiate of some more data diving.
Here are some ideas that I think web analytics metrics can help you decide rather to tackle remarketing with email or not. Idea is to understand where your site stands in terms of data, and gain a better sense of expectations from re-marketing.
One of the key desired outcome of websites are to increase customer satisfaction and increase loyalty. Make sure to close the loop in your supply chain/logistics/fulfillments by taking action upon these key metrics.
A lot of questions are required to arise when analyzing web metrics, and to avoid misleading in translating the web metrics. It needs to be handled with care.
Certain keywords are going to perform better. Check out these improvement points, modify the contents, and test it. Continuously improve and optimize to better meet the goal of your site.
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