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Currently viewing the tag: "measure"
Obviously, companies are trying to increase customer loyalty by providing great services, support, and care. From a corporate web site’s perspective, there are 3 main goals to achieve in increasing customer loyalty.
The results that came out this survey was very insightful and powerful. I was able to get better insight to the qualitative aspect on how this site is performing beyond numbers from Google Analytics.
Apart from behavior analysis, today’s interest goes beyond what visitors have done on the site, but answering the question of user satisfaction becomes even more prominent.
How to track campaigns and promotions using Google Analytics. This should provide closed-loop ROI analysis.
You might want to know how PPC campaign performed. WAA had an interesting article on 10 simple ways to use web analytics to optimize the PPC campaigns.
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