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Here are some scenarios I would like to highlight where web analytics will work very closely with IT/programmers and integrate to drive better web site experience for your customers or site visitors.
Reporting the web metrics data to your end users is an important task in web analytics. Not everyone will have the access to the web analytics software and be able create customized dashboard. When considering the counter party�fs role, you should be able to tailor the web metrics data to fit their interest.
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