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Currently viewing the tag: "KPI"
Analysts are being challenged with finding signal out of noise. While a lot analysts have there own method, I’d like to share what worked for me so far.
In this article, I would like to focus on tactics to increase KPIs relating to return visitors or loyalty customers. The common metrics in web analytics tools to measure loyal visitors are return visitors, loyalty metrics like frequency and recency, or number of advocates.
Obviously, companies are trying to increase customer loyalty by providing great services, support, and care. From a corporate web site’s perspective, there are 3 main goals to achieve in increasing customer loyalty.
KPIs will help us to re-establish our goals according to the analytics report of the KPIs. The basic KPIs in Google Analytics are covered in detail here.
Thus, these are the important KPIs to be noted in a non e-commerce site. If you give importance to them then you could not only dream success but also experience it.
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