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Currently viewing the tag: "Keywords"
To make search keywords report useful and bring value to the business, you really need to segment and apply that into different kinds of reports to find that golden nuggets.
Here are some example of segments that are helpful and insightful
From SEO stand point, you want to use keywords that are more relevant to what users are searching. You also want to consider choosing the right combination of terms to match the keywords that are searched more than other relevant keywords.
Here are some steps I would use in approaching to gauge your initiatives in transforming non-branded referrers to your brand referrers.
There are many articles out there addressing “Long Tail” of keywords, and to assess all of the keywords that are under your Long Tail strategy requires huge amount of efforts. One way to help you start initiating such research is by categorizing the key terms and graphing it out.
For those marketers, analyst, or even people who are interested in learning what Google AdWords is all about, you have to check out the learning center that is offered from Google.
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