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You hear a lot about mobile and digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in actual consumer behavior and what companies are [...]
Google Analytics made three major changes recently and they are all good. – Enhanced Path flow report – Muti-channel funnel – Search Engine Optimization report In my view, multi-channel funnel and search engine optimization report are the interesting new reports. I will focus the on the multi-channel report for this post. It is pretty revolutionary [...]
There is a configuration you can do on javascript, so that you can capture Google Analytics values and throw it into forms, CRM, or other areas of datasets.
Certain features and functions of Google Analytics reporting that are very useful that I recommend you to take full advantage of:
To make best use of the valuable data obtained from Google Analytics, it is necessary to utilize it together with Google Website Optimizer. Create and run specific tests regarding the website content in order to maximize your site performance and user experience.
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