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I hope you don’t underestimate the impact of screen resolutions to the conversion rate. I have seen many sites where the call to actions or the important messages are under the fold.
A 301 redirect is the most efficient and spider/visitor friendly strategy around for web sites. A lot of site lose out on valuable search engine traffic due to incorrectly configuring the redirects.
The survey firm utilized the ACSI (American Consumer Satisfaction Index) which is a method developed by University of Michigan to measure consumer satisfaction. Although the new site scored higher than the old site, it was really interesting to look at what aspect of the new site contributed higher score.
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