I’d like to get my thoughts together on following question. Should we think of web analytics data as an asset? Web Analytics data as an asset Generally speaking, asset is defined as “A resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide future benefit.” [...]
I find more and more articles on Big Data in major media outlets and also hearing it on radio. Since Google introduced it’s search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially in the application and usage in businesses [...]
Web Analytics and its accountability for the reporting. You definitely don’t want ad hoc changes and poorly managed change management process to affect your analysis work.
Businesses are hungry to know how to make site analytics data into something that is actionable. Actionable could mean differently depending on how you want those data to serve the objective of the site. Some business wants to drive increase in sales, site engagement, awareness, and registrations.
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