ZoomMetrix.com
Currently viewing the tag: "customer"
More companies are integrating their backend CRM databases with Web Analytics user behavior data. This is really powerful stuff if you can get the data in your hands. This is not surprising for experts deeply embedded into the practice. I would assume CPG and some Pharma companies are the champions at this. The value of [...]
Obviously, companies are trying to increase customer loyalty by providing great services, support, and care. From a corporate web site’s perspective, there are 3 main goals to achieve in increasing customer loyalty.
When a business owns an e-commerce site and deals with web analytics, we (web analysts) need be mindful of the key points that support and complete the e-commerce service. Allow me to share you my idea around three web analytics action and measurement points
One of the key desired outcome of websites are to increase customer satisfaction and increase loyalty. Make sure to close the loop in your supply chain/logistics/fulfillments by taking action upon these key metrics.
Email Sign Up
Info | Connect
Ads
Search
Recent Posts
- Planning for Tag Management System TMS Implementation
- How to use heatmap studies to build good hypothesis and increase task completions
- Important planning process and methodology for A/B testing
- What is distracting your customers from your website
- Digital Analytics Roadmap 2013
- Page Load Speed Impact to Bounce Rate and Value
- Using visitor goal, department goal, and analytics in optimization planning
- Screening through mobile metrics
- Generating awareness from YouTube and digital strategy expectations
- Key considerations for a landing page optimization
