ZoomMetrix.com
Currently viewing the tag: "conversions"
You hear a lot about mobile and digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in actual consumer behavior and what companies are [...]
I come across many requests on vanity metrics, this is probably not surprising for many digital analytics analysts. Traffic to site, number of clicks to this links, video view, etc. Yes, all of those data are important if the goal is to widen the funnel, but at the end of the day these traffic driving [...]
I hope you don’t underestimate the impact of screen resolutions to the conversion rate. I have seen many sites where the call to actions or the important messages are under the fold.
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