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Currently viewing the tag: "Bounce Rate"
A lot of us analysts strive to make sense of data so we know what cause what impact to generate more value, increased efficiencies, etc. One of the things I’ve learned recently is that in analyzing the data to better understand what testing would work to better impact the KPIs (like sales conversion, bounce rate), [...]
I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits / entry visits). In other words, it measures on those people who entered the page directly, what percentage of them would [...]
Google Analytics has introduced a benchmarking (beta) option that shows how the website’s statistics compare against other industry verticals.
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