Currently viewing the tag: "analytics"

Using visitor goal, department goal, and analytics in optimization planning

I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization practice are aware that great test results [...]

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A Thought on Web Analytics and Big Digital Data

I find more and more articles on Big Data in major media outlets and also hearing it on radio. Since Google introduced it’s search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially in the application and usage in businesses [...]

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Role of Web Analytics Analysts and Expectations

I wonder lately…  it seems like a lot of people are aware of web analytics practices and online analytics practices are much more common than years ago, but when you say you do digital analytics or web anlaytics, people don’t get it.  However, the moment you mention Google Analytics, it seems like people get.  It [...]

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Web Analytics for Customer Support and Care Site

Obviously, companies are trying to increase customer loyalty by providing great services, support, and care. From a corporate web site’s perspective, there are 3 main goals to achieve in increasing customer loyalty.

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Basic Segmentations on Data to Start Web Analytics Analysis

Just applying simple segmentation to high level data like visits, page views, and average time on site, can give you some very high level, but very insightful data to initiate of some more data diving.

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