Currently viewing the tag: "Analysis"

Usability Analysis to Improve User Experience

The field of User Experience (UX) is a very interesting field incorporating various aspects of studies including psychology, anthropology, sociology, computer science, graphic design, industrial design, cognitive science, etc. It is far more deep and complicated than my brief description, but here are the typical outputs from UX practices (via Wikipedia). Site Audit Flows and [...]

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Measuring ROI Using Segmentation

Segmentation is a common practice we do as a web analyst, and I’m sure you use it a lot when you dive deep into the data to measure the business performance. Segmentation really makes measuring things online really fun. In this post I’d like to particularly highlight web site specific feature ROI. Assuming that common [...]

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How to find opportunities to increase sales

The fun part of being an analyst is being able to work with data, and give insights and recommendations to the key stakeholders to drive business forward. The majority of the business participating in eCommerce are very likely expecting the analyst to come up with things that are ‘Working’ and things that are ‘NOT Working’. [...]

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Adding Context to Your Web Traffic Data

t is common for web analysts to report basic web traffic in various reports, but it is very important to add context around the data and analysis. Based on my discussion with many specialists through conferences, I still feel that

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Insightful Traffic Analysis by Promo + Social + Source

From web analytics stand point, we need to know that critical traffic channels that picked up the promotion from social media and contributed to sales or conversions. It is important to understand the viral impact and where it reached that contributed to your bottom-line.

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