Currently viewing the category: "Social Media Analytics"

Integrating Web Analytics Data with Social Profile Data

One of my goal this year is to integrate web analytics data with social profile data.  Gigya is a service our engineer and I are looking into enabling the service while integrating the social data with web analytics.  What does this mean? From analytics stand point, it creates additional data visibility [...]

Continue Reading →

Social CRM and Web Analytics What to Think About

Corporate and e-commerce sites sell products and services by providing information, and have the prospects register, so called “closed world”. Through various social network services, information are much more open and connected across the digital space now. This new “open world” is the new standard, and businesses are trying to figure out how to integrate [...]

Continue Reading →

Measure Advocacy and the Business Impact

We’re living in a time when marketing is really interesting as new digital channel such as Social Media emerged as one of the key marketing channel. It allows marketers to better promote their advocacy program, and many companies are starting to take advantage of it.

As we know, the benefit of increasing advocates for [...]

Continue Reading →