Ad spending moving to search for entertainment sites

An article from CNET on “Ad spending moving from portals to search, entertainment site” is pretty interesting. As more marketers are investing in paid search, that means more competition and higher price for popular keywords or phrases.

A lot of the wise advertisers would look into the details of what keywords from search engines are driving traffic to your site, and analyze the effective keywords that bring qualified visitors. Additionally, when investing in keywords, it is optimal to look into the phrases that would fall under the “Long Tail” of the keywords that drive traffic to your site.