How to identify KPI for a website

A Key Performance Indicator (KPI) is a visual cue that communicates the amount of progress made toward a goal.

First you need to ask yourself:

• What drives the success of your website?
• To whom are you addressing the success (it is possible that there are several stakeholders?

KPIs are quantitative measurements that help an organization measure progress towards goals and identify areas of improvement.

KPIs should be “Actionable”. Consider data that are “good to know” as other metrics supportive to KPIs.

Websites along with multiple campaigns promoting different objectives could be complicating to certain stakeholders. Such reporting could be broken out by projects or wrap reports, addressing its own KPIs for campaign specific objectives.

Website KPIs and reporting can associate to these individual marketing efforts, and address the success of the website.