Is your company treating data as an asset?

I’d like to get my thoughts together on following question.

Should we think of web analytics data as an asset?

Web Analytics data as an asset
Generally speaking, asset is defined as “A resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide [...]

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A Thought on Web Analytics and Big Digital Data

I find more and more articles on Big Data in major media outlets and also hearing it on radio. Since Google introduced it’s search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially in the application and usage in businesses [...]

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Social Graph Data and Web Analytics

So in my previous post I briefly talked about the integration of Social Data with Web Analytics platforms. Here are some more details on the data integration with Gigya.

3rd-party Analytics Integration (Gigya Documentation)
User profile objects that you can call on custom basis

This [...]

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5 Tips to Building Great Web Analytics Vendor Relationship

I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationships.
One of the discussions missing from many conferences relating to analytics is how clients build or maintain the relationships, and help web analytics vendors help client’s business to gain more value out of the vendor’s service.

#1) [...]

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Mobile Analytics is Very Unique and Different from Website Analytics

I covered briefly on mobile analytics in my previous post , but I thought I give it a different view on how we should approach thinking mobile analytics.

I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. [...]

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