Optimization should not be difficult

I’ve been playing around with Optimizely to run A/B and multivariate testing. I’d thought I share my experience around this optimization efforts.

I came across Optimizely during eMetrics and Conversion summit in San Francisco. I happened to be in the breakout session where Optimizely founder Dan Siroker was presenting. He was the [...]

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Segmentation Analysis Making Sense of Initial Event to Ultimate Outcome

I love segmentation analysis. It gives a deeper understanding about the consumer behaviors and the true value of marketing efforts. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers or managements love.

People running online business knows many marketing efforts don’t immediately tie to [...]

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Tracking interactions on site and what to plan

I come across many requests on vanity metrics, this is probably not surprising for many digital analytics analysts.
Traffic to site, number of clicks to this links, video view, etc. Yes, all of those data are important if the goal is to widen the funnel, but at the end of the day these traffic [...]

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Methodology to set the target for bounce rate to improve consumer experience

I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits / entry visits). In other words, it measures on those people who entered the page directly, what percentage of them would [...]

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Digital analytics role is not just defined by web analytics or analysts

My previous blog post talked about treating data as an asset, and would like to focus on the human resource in this post.

Roles and Responsibilities to turn data into an asset

Many companies still think hiring that one web analytics analyst is a great investments. Most of these companies forget that digital [...]

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