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What are the key things should we take into consideration when measuring mobile platforms and the user behaviors.
Not all companies may have mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast the mobile segment is growing, perhaps Month-over-Month or Year-over-Year. Traffic [...]
There are many businesses where majority of the sales are driven offline, but significant marketing dollars may be spent on online marketing. The key marketing questions that arises that many people struggles to answer are:
How much should you spend and allocate your marketing dollars to what ad channels? What does a success looks like [...]
The field of User Experience (UX) is a very interesting field incorporating various aspects of studies including psychology, anthropology, sociology, computer science, graphic design, industrial design, cognitive science, etc. It is far more deep and complicated than my brief description, but here are the typical outputs from UX practices (via Wikipedia).
Site Audit
[...]
Google Analytics made three major changes recently and they are all good.
– Enhanced Path flow report
– Muti-channel funnel
– Search Engine Optimization report
In my view, multi-channel funnel and search engine optimization report are the interesting new reports. I will focus the on the multi-channel report for this post. It [...]
Spend your time and focus on bringing insights to the business
As an analyst we all know that we have to spend our time diving deep into the data to connect it to business goals and objectives. However, we end up dealing with many things like tagging, process, QAing, agreement on KPIs, dealing with too [...]
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