Website optimization

Website optimization is the process of reducing complexity to maximize website performance. Website optimization can also include search engine optimization (SEO), pay per click optimization, and conversion rate optimization. Strategies to optimize is very important in running websites.

Website optimization can lead to increase the conversions and further meet the business objective.

Conversion Funnel

The figure shown above is a typical conversion funnel seen in web analytics conversion metrics. The overall conversion rate for this funnel is 0.09%. The kind of question to ask your self is:

  • Is this conversion rate satifactory from your website’s goal stand point?
  • How can we improve this conversion rate?
  • How much more return are we looking at when we raise the conversion rate?

    • There are so many questions to be asked before you work on website optimization. Forecasting the impact and return for website optimization is important. There are also many methods and technical solution for website optimization available.

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