Currently viewing the category: "Optimization"

Usability Analysis to Improve User Experience

The field of User Experience (UX) is a very interesting field incorporating various aspects of studies including psychology, anthropology, sociology, computer science, graphic design, industrial design, cognitive science, etc. It is far more deep and complicated than my brief description, but here are the typical outputs from UX practices (via Wikipedia).

Site Audit
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Small Things You Can Do To Do More and Add Value

It is important for analyst to strike a balance between the reality and stepping up the underlying data for the business. Here are some ideas from me that I’ve used in the past to add more data points for insightful analysis.

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Preparing Website Optimization and Creating Test Cases

Preparing Website Optimization and Creating Test Cases. You need to commit your resources for testing and make sure that you have optimization part of the process

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Screen Resolution – Optimizing Placements of Key Call to Action and Content Layout

With more and more consumers going online using browsers thru mobile or iPad like devices, the resolution size is likely to get smaller. Taking screen resolution into your content layout strategy will be even more important than before.

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Landing Pages Long Tail Analysis Segmented by Conversion

Assessing landing pages based on conversions are great because it allows you to focus on the first page that convinced your site visitor to complete a desired action/outcome.

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