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5 Tips to Building Great Web Analytics Vendor Relationship

I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationships.
One of the discussions missing from many conferences relating to analytics is how clients build or maintain the relationships, and help web analytics vendors help client’s business to gain more value out of the vendor’s service.

#1) [...]

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Role of Web Analytics Analysts and Expectations

I wonder lately…  it seems like a lot of people are aware of web analytics practices and online analytics practices are much more common than years ago, but when you say you do digital analytics or web anlaytics, people don’t get it.  However, the moment you mention Google Analytics, it seems like people get.  It [...]

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Identify geo markets to test and reach the audience using online data

Common metrics used to identify markets or DMA (designated market area) for advertising and understand where business should allocate the budget to reach the target audience are BDI and CDI.

BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population in that area as compared to the sales [...]

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Measure Advocacy and the Business Impact

We’re living in a time when marketing is really interesting as new digital channel such as Social Media emerged as one of the key marketing channel. It allows marketers to better promote their advocacy program, and many companies are starting to take advantage of it.

As we know, the benefit of increasing advocates for [...]

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Measuring value by different segments

Web Analytics could get pretty complicated especially when you start thinking about different segmentation ideas. The key question to ask is, what segments have the most value?

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