Currently viewing the category: "Mobile Analytics"

Mobile Analytics is Very Unique and Different from Website Analytics

I covered briefly on mobile analytics in my previous post , but I thought I give it a different view on how we should approach thinking mobile analytics.

I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. [...]

Continue Reading →

Getting Ready for Mobile Site or Apps Analytics

What are the key things should we take into consideration when measuring mobile platforms and the user behaviors.

Not all companies may have mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast the mobile segment is growing, perhaps Month-over-Month or Year-over-Year. Traffic [...]

Continue Reading →