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"Mobile Analytics"
You hear a lot about mobile and digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in actual consumer behavior and [...]
I covered briefly on mobile analytics in my previous post , but I thought I give it a different view on how we should approach thinking mobile analytics.
I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. [...]
What are the key things should we take into consideration when measuring mobile platforms and the user behaviors.
Not all companies may have mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast the mobile segment is growing, perhaps Month-over-Month or Year-over-Year. Traffic [...]
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